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公司简介
咸阳家友缘食品有限公司成立于1997年5月，是一家集生产、加工、销售为一体的酱卤肉食品专业生产企业。公司位于咸阳市淳化县润镇工业园区。公司占地面积40余亩，其中建筑面积15000余平方米，总投资约8000万元。公司现有在职职工100余人，其中行政管理人员10余名，营销团队20余名，生产技术人员10余名，熟练操作工人60余名。公司秉承“高端、创新、健康、时尚”的经营理念，创造性地把古老的传统技艺与现代技术进行融合，生产出的酱卤肉制品不仅味道纯正，而且更符合现代社会的消费习惯。
经过多年的发展，公司现已有“张黑子”、“家友缘”和“乐力趣”三大品牌。主打品牌“乐力趣”的酱牛腱肉现在已在抖音平台获得垂直产品类目销量和好评第一的好成绩。直接合作带货直播100余名，其中头部主播“东方甄选”“与辉同行”“陕西娟子”均已签约合作上架售卖。中位大主播有“老爹厨房”“陕西老乔”“煮艺”“黄鑫家常菜”等等，乐力趣牛腱肉因其口感筋道，肉质紧实，鲜香四溢，深受广大家庭的喜爱。
咸阳家友缘食品有限公司自成立以来，始终坚定统一信念：时刻保证新鲜货源、增强一流服务意识、打造良好企业信誉、不懈追求顾客的满意。公司在国家质量管理的框架下，严格按照《食品安全法》的规范操作，为广大消费者提供了源源不断的高品位、高质量的健康食品，多次获得了省、市、县等各能政府的多项表彰及奖励。获得的荣誉有“高新技术企业”“创新型中小企业”“咸阳农业龙头企业”“改革开放四十年陕西最具影响力品牌”、“陕西省3A级信誉单位”、“2024年3.15质量信得过示范单位”等。
我们始终相信“质量是企业发展的根本，诚信是企业发展的动力”，我们只要以市场为导向，以创新为动力，以质量求生存，以发展求壮大，就一定会赢得更好的明天。
Introduction to Xianyang Jiayouyuan Food Co., Ltd.
Xianyang Jiayouyuan Food Co., Ltd. was established in May 1997. It is a specialized enterprise integrating production, processing, and sales of marinated meat products. The company is located in Runzhen Industrial Park, Chunhua County, Xianyang City, covering an area of over 40 acres, with a building area of more than 15,000 square meters and a total investment of approximately 80 million yuan. The company currently employs over 100 staff members, including more than 10 administrative management personnel, over 20 marketing team members, more than 10 production technicians, and over 60 skilled operators.
Adhering to the business philosophy of "high-end, innovative, healthy, and fashionable," the company creatively integrates ancient traditional techniques with modern technology. The marinated meat products produced are not only authentic in taste but also cater to modern consumer habits.
After years of development, the company now boasts three major brands: "Zhang Heizi," "Jiayouyuan," and "Le Li Qu." The flagship brand, "Le Li Qu," has achieved top sales and praise in its vertical product category on the Douyin platform. The company has collaborated with more than 100 live-streaming influencers, including top influencers like "Dongfang Selection," "Yuhui Tongxing," and "Shaanxi Juanzi." Mid-tier influencers such as "Dad's Kitchen," "Shaanxi Old Qiao," "Cooking Art," and "Huang Xin's Home Cooking" have also partnered with the company. Le Li Qu's beef shank is highly favored by families for its chewy texture, firm meat, and rich flavor.
Since its establishment, Xianyang Jiayouyuan Food Co., Ltd. has remained steadfast in its belief: always ensuring fresh supply, enhancing first-class service awareness, building a good corporate reputation, and relentlessly pursuing customer satisfaction. The company strictly adheres to the "Food Safety Law" and provides consumers with a continuous supply of high-grade, high-quality healthy food. It has received numerous accolades from provincial, municipal, and county governments, including "High-tech Enterprise," "Innovative SME," "Xianyang Agricultural Leading Enterprise," "The Most Influential Brand in Shaanxi in the 40 Years of Reform and Opening Up," "3A Credit Unit of Shaanxi Province," and "315 Quality Trusted Demonstration Unit in 2024."
We firmly believe that "quality is the foundation of enterprise development, and integrity is the driving force of enterprise development." By being market-oriented, driven by innovation, surviving on quality, and seeking growth through development, we are confident of a better tomorrow.
